Almost every employer in Australia will look you up online before they call you in for an interview. This course helps you make sure what they find works in your favour — not against you. It also teaches you how to create content that performs, if you're aiming for a career in marketing, social media, or content creation. Across 3 modules, you'll learn how to audit and clean up your existing social profiles, build a professional LinkedIn presence, create engaging content for Instagram, TikTok, and LinkedIn, and understand what makes content work — reach, engagement, algorithms, and audience. HOW IT WORKS 🕒 3 Modules × 3 Lessons · Each lesson approx. 20 minutes · ~3 hours total 📝 Short multiple choice quiz at the end of each module — 70% pass mark required 🌐 100% online and self-paced — learn whenever, wherever 📄 Downloadable course workbook included (PDF) 🏅 Certificate of Achievement + verified digital badge issued on completion WHAT YOU'LL GET FROM THIS COURSE ✅ A microcredential certificate to add to your CV under Skills & Interests ✅ A clean, professional LinkedIn profile optimised for job searching and employer visibility ✅ Understanding of social media strategy, content types, and platform algorithms ✅ Practical skills in content planning, copywriting for social, and basic analytics ✅ Confidence applying for social media coordinator, marketing assistant, or content roles PLEASE NOTE: All CertSmart courses are developed by qualified Australian educators and industry professionals. This course provides a practical introduction to social media and personal branding. To pursue a career in digital marketing or communications, explore Certificate IV in Marketing & Communication through a registered training organisation (RTO). This course self-aligns to Australia's National Microcredentials Framework (NMF) for consistent quality, clear learning outcomes, and assessed learning.
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